The University of Pennsylvania Business Foundations Specialization
Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.
WHAT YOU WILL LEARN
- Understand branding and go-to-market strategies
- Read income statements, balance sheets, and cash flow statements
- Manage people through motivation and reward systems
- Analyze and improve business processes in services or manufacturing
About this Specialization
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance.
In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
I believe this program is appropriate for me to pursue due to the fact that l have a good deal of passion for business of my own and need to learn more and acquire sound knowledge of business and practices. I already have a diploma in business studies and a BSc degree in computing studies. I would like to build on what l already have to enable set and operate a successful business in the near future.