MIT Digital Marketing Analytics Online Short Course
Discover how digital channels and marketing analytics can be leveraged to optimize marketing spend.
Duration: 6 weeks (excluding orientation)
Digital technologies have reshaped marketing, leading to a drastic shift in the quality and quantity of information we can store, access, and analyze. This proliferation of data allows businesses to better understand and react to consumer patterns. However, it also increases the need to evolve measurement, planning, and implementation of their marketing activity. Companies require skilled professionals who are equipped to ensure optimal return on investment (ROI) for marketing spend, and to deliver valuable insights that drive better customer service.
The MIT Sloan Digital Marketing Analytics online short course unpacks how to leverage measurement and analysis within the digital side of your marketing strategy. With a focus on marketing analytics, you will assess the latest applications of artificial intelligence, machine learning, and predictive modeling that will help drive ROI for campaigns.
Is this course for you?
Digital media and marketing analytics tools have transformed traditional marketing theory and practice, making this course valuable to anyone working within the field or aspiring to a marketing career. This MIT Sloan School of Management marketing analytics online program is designed to give you the opportunity to close the gaps in your analytical knowledge and digital skills. If you’re involved in the field of marketing, this online course will help to supplement your level of expertise and provide the opportunity for career growth, or increase your attractiveness to potential employers. If you’re the owner of a small business, this online program aims to help develop your ability to generate sales and improve revenue. This program is also aimed at validating the data analytics skills of established marketing professionals with an MIT Sloan digital certificate of completion.
What is the difference between data analytics and web analytics?
When considering taking a marketing analytics online short course, it’s important to understand the difference between data analytics and web analytics. Web analytics is the measurement, collection, analysis, and reporting of web data for understanding and optimizing web usage. Data analytics, on the other hand, is the process of analyzing data to gain insights that can be used to make better business decisions.
Interpret data analytics and improve marketing performance
What does this mean for you? If you’re interested in learning how to measure and improve marketing performance, then this MIT Sloan School of Management online short course will equip you with the skills for leveraging digital channels to reach business objectives.
Learn how to visualize data
It’s important to have the capability to understand and interpret data analytics, and then to visualize it. This MIT Sloan online short course covers marketing analytics and teaches you to and visualize the data as a way to find opportunities to optimize market spend.
Gain actionable insights from data analysis
This marketing analytics online short course is designed for professionals who want to use data science to influence business decision-making. Learn how to analyze data for actionable insights that can improve your marketing campaigns.