Digital Marketing Strategy and Planning Specialization
Drive Digital Marketing Strategy. Place digital strategy at the heart of your business and learn all the core skills required to think, lead, and execute in a digital world.
WHAT YOU WILL LEARN
- How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
- How digital research and social listening tools and tactics can provide insights into a business’s audience and competitors
- How to use the principles of content marketing with a creative strategy to find, reach, and engage target audiences
- How to incorporate inbound channels, tactics, and tools into an effective omnichannel digital marketing strategy
About this Specialization
Welcome to the Digital Marketing Institute’s foundational program on Digital Marketing Strategy. The DMI is the global standard in Digital Marketing Certification. If you are seeking to understand the forces that are driving and transforming businesses today and how an effective digital strategy can help a business to grow and thrive in this dynamic environment, this program will help you do so.
The first course begins with the core principles of digital marketing before addressing the cornerstones of digital strategy – digital disruption, the explosive growth of mobile and social media, digital tools for effective audience and competitive research, buyer personas, content marketing, and creative strategy.
In the second course, you will learn how marketers use digital channel planning, e-commerce, social customer service, and omnichannel strategies to provide consumers with a consistent brand experience across all touchpoints.
The third and final course focuses on strategy execution and digital leadership. This course dives deeper into the knowledge, skills, and behaviors required to lead, develop, and nurture high-performing digital teams, enabling them to successfully execute a digital strategy.
After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members.
Applied Learning Project
In this Specialization, learners will solve a broad range of authentic business problems as they apply the skills and techniques they learn along the way. Learners will create buyer personas, as well as a digital marketing channel plan to identify the inbound and outbound channels used by these personas. Based on their digital marketing channel plan, learners will also create an ideal team plan to outline the skillsets required to meet their business objectives, engage their personas with the correct digital channels, and improve the overall digital customer experience (CX) of their business.