Create a Promotional Video using Canva Project by Coursera
In this 1-hour long project-based course, you will learn how to create a script and then create a Promotional Video around it and make the video appealing using video backgrounds, images and animations. By the end of this project, you will be confident in creating an eye-catching and professional Promotional Video in Canva which you can use to Market on Social Media Platforms. The same skills can be used in creating Promotional Video in any industry like real estate, finance, healthcare or for any other business.
We will be using Canva for this purpose and we will create a Promotional Video slide by slide. We will begin by creating video slides around the Customer’s pain points and introduce our Solutions. We will then persuade our target customers through USPs and Testimonials and finish the video with a Call to Action.
No prior experience in video creation or graphic design or scriptwriting is needed. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.Requirements
No prior experience is needed.
SKILLS YOU WILL DEVELOP
MarketingScreenwritingpromotional videoCanvavideo creation
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
- Task 1: Create a New Canva Account
- Task 2: Canva Dashboard Overview and Pixabay Integration
- Task 3: Video Creation: Customer’s Pain Point
- Task 4: Video Creation: Introducing our Business & Solutions
- Task 5: Video Creation: Our USPs and Testimonials
- Task 6: Video Creation: Call to Action