Create a Branding Search Campaign with Google Ads

In this 2-hour long project-based course, you will learn how to create a branding search campaign with Google Ads, using Search Engine Marketing innovatively for branding and awareness, brand protection, product and emotional branding. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

1. Introduction and create your Google Ads Account, define objectives and start campaign set up
2. Setting location, language and audience targeting
3. Set budget and bidding strategy
4. Create a Brand Awareness AdGroup
5. Create a Product Branding AdGroup
6. Create a Brand Awareness Search Ad
7. Create a Brand Protection AdGroup
8. Create an Emotional Branding AdGroup
9. Target Query Types and use Sitelinks for Branding
10. Target by Impression Share

Official website