Writing for Social Media by Berkeley University of California
This course provides a framework for writing for social media by focusing on purpose, content and audiences, helping you be more effective at using these powerful platforms to deliver your messages.
This course focuses on effective writing practices for a social media environment. You will learn how to structure and write content that will deliver your messaging and engage your audiences; you will learn how to think about what a reader needs and wants from your organization.
Learn how to devise your own writing approach – and how to tell your company’s story, convey information, and express your point of view, and earn engagement.
What you’ll learn
- Assess the audience you are writing for
- Customize content for the specific audience and delivery method
- Utilize effective online writing strategies
- Communicate effectively in an online environment
Starts on May 21, 2018