The Digital Economy: Selling Through Customer Insight

In this technology age, you can variety of things for your business. This online course on digital economy will equip you with the lens of digital and your customers. New ideas on the role and behavior of your customers will help you improve your sales and marketing.

You can join the course for free if you are willing to learn about the digital economy. Through this free online course, you will uncover new perspectives on the role and behaviour of your customers, to enhance your sales and marketing.

Through this course, you will be introduced ideas of how to use your marketing strategies and selling activities to keep attracting your customers. The understanding of relationship between your customer relationship and business success will be included as well. Therefore, you will get new knowledge to use in reality of your business. If you want to know more, get started with the course that you can learn whenever and whatever you are comfortable with.

The points you will learn:

  • How technologies such as big data, the cloud and open-source are driving the digital economy
  • Insight in the context of sales
  • How customer insight is enabled by the digital economy
  • Tools and technologies that enable businesses to use big data to access and deliver value
  • How digital engagement works, and the importance of personalisation
  • How the move to digital selling is being enacted across the globe
  • Key trends in the digital economy and the impact on customer insight

Official website

1 Response

  1. Gabriella hanny kusuma says:

    I am interested to this course. Would you tell me how to apply and join this course?

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