Online Marketing Strategies

In this internet century, online marketing has played crucial role in any type of business. Through this online course, you will learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.

With this online course, you will explore how online marketing differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.

Here are the main points you will learn throughout the course:

  • Use basic e-marketing tools
  • Apply traditional marketing strategies in an online environment
  • Evaluate a firm’s internet marketing strategy

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