MicroMasters Program in Marketing in a Digital World

by Samrach · Published March 26, 2021 · Updated March 26, 2021

What you will learn

To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
To examine brand management decisions including the strategies and tactics to build and manage brand equity
To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context

Digital Branding and Engagement: 3–4 hours per week, for 4 weeks

Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.

Reputation Management in a Digital World 3–4 hours per week, for 6 weeks

Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.

Buyer Behaviour and Analysis Starts Mar 29, 2021: 8–10 hours per week, for 12 weeks

Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

Strategic Brand Management Starts Jul 19, 2021: 8–10 hours per week, for 12 weeks

Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.

Online Marketing Strategies Started Mar 15, 2021: 8–10 hours per week, for 12 weeks

Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.