MASTER IN LIFESTYLE MANAGEMENT: DESIGN, WELLNESS & EVENTS
The Master in Lifestyle Management: Design, Wellness & Events is aimed at training those professionals who will act as a bridge between creative and managerial processes in the lifestyle and creative based industries. From being junior brand manager, to product manager, merchandising manager, or event manager, the common denominator is to understand and manage the complexity of creative design processes, as well as projects aimed at designing services, intangibles, brand identities and powerful storytelling.
Traditional companies, from fashion to design, are radically re-thinking their business models, designing new strategies for targeting new customer segments, and addressing the needs of a new, demanding, unexpected customer base. That’s why brands are moving into lifestyle, from fashion, to design, wellness, experiences and event management too.
This requires a solid knowledge of an offer system typically designed around symbols, values, intangibles, know-how, blended with craftsmanship and the art of inspiration, starting from the excellence system of the Made in Italy, evolving into Lifestyle branding and the Italian Lifestyle.
When boundaries are erased, compelling challenges come to the front row of a new meta-industry.
Merging traditional skills, designing and marketing brand experiences, the Master in Lifestyle Management represents the link between business management and design management.
From tailoring innovative “customer-centric” strategies, to envisioning Lifestyle Startups.
The Master Course is completely in English.
During the whole course an Italian – English bilingual Teaching Assistant will be available for both Italian and foreign students.
Deadline: 29 November 2019
All the Milano Fashion Institute’s Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. “crediti formativi universitari”).