Introduction to Data Analytics with Meta
About this Course
This course equips you with a practical understanding and a framework to guide the execution of basic analytics tasks such as pulling, cleaning, manipulating and analyzing data by introducing you to the OSEMN cycle for analytics projects. You’ll learn to perform data analytics tasks using spreadsheet and SQL queries.
You will also be introduced to using the Python programming language to manipulate datasets as an alternative to spreadsheets. You will learn foundational programming concepts and how they apply to marketing. You will also learn how to use Tableau to create data visualizations and dashboards.
WHAT YOU WILL LEARN
- How to apply the data analysis process OSEMN to marketing data
- How to use spreadsheets, SQL and basic Python to sort, query, and structure data
- How to use spreadsheets and Tableau to visualize data patterns and trends