Free Online Course: Strategic Brand Management by Curtin University, Australia
In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, including direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.
Where: Online platform
Everyone can apply for this course for free!!
Organizer: This course is organized by Curtin University, Australia
Duration: 12 weeks, 8 to 10 hours per weeks
Type of program: Free online course, but if you want a certificate, you have to pay 199$
Subject: Business and Management
Deadline: The course will start on: 29 January 2018