Harvard University Free Online Course Understanding Customer Needs

Learn how to identify customer needs through this 15-minute Harvard Business School (HBS) Online lesson.

Course description

In this free, 15-minute Harvard Business School (HBS) Online lesson, you’ll learn how to identify customer needs through Clayton Christensen’s famed Jobs to be Done theory and CVS Pharmacy’s MinuteClinic.

What you’ll learn

• Discover how to build new capabilities within your organization and adapt to meet changing customer needs
• Understand why customers make certain purchases, and how you can create products and services that solve the issues they’re trying to address

LEARN MORE