Learn analytics with free online courses with certificates from Google

Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.

Google Analytics for Beginners

Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.

Advanced Google Analytics

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.

Google Analytics for Power Users

After you’re familiar with the range of features Analytics offers, learn and practice actionable analyses to track business performance and identify areas for business improvement.

Getting Started With Google Analytics 360

Learn about powerful Google Analytics 360 features that are not available in the standard product, and gain insight into how you can benefit from integrations with BigQuery, Google Marketing Platform products, and Google Ad Manager.

Introduction to Data Studio

Introduction to Data Studio helps you learn and practice beginner steps in connecting your data and building Data Studio reports.

Google Tag Manager Fundamentals

Discover how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

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