Entrepreneurship Course: Who is Your Customer? by MIT University
You are busy with your business or other tasks, yet you can learn by yourself online for free. This is a free online course which can help your goal in business achieved, for you could get understandings toward essential skills which are needed to effectively identify and target customers.
Brought to you by Massachusetts Institute of Technology
Course Description:
It’s okay to get in the course if you are still new to entrepreneurship since it is an introductory level. This provides you the unique opportunity in business. You will surely get ideas about ways of improving your understanding and business.
You could get to learn:
Conduct Market Segmentation
Select your Beachhead Market
Develop an End User Profile
Calculate your Total Addressable Market Size
Understand your Customer Persona
What will you learn?
- Primary Customer Research
- Bottom-Up Market Analysis
- Market Segmentation
- Beachhead Market Analysis
- Development of End User Profile
- Profiling of Customer Persona
- Estimation of Total Addressable Market Size